Be ready before you need to be.
Most families know they should have emergency supplies. The hard part is knowing what you actually need, what's worth buying, and where to start.
ReadyMaster has done the research for you. Use our Kit Builder to create a practical emergency supply kit for your household, choose products at the level that fits your budget, and build it over time.
Curated products • Multiple budget levels • Shop on Amazon • Build at your own pace
Getting prepared shouldn't be this complicated.
Search for "emergency preparedness kit" and you'll find $100 kits, $500 kits and $2,000 kits.
What's actually in them?
Is it good?
Is anything missing?
And do you really need to buy everything today?
There's a better way. ReadyMaster tells you what you need and helps you build it yourself.
Build your ReadyMaster Kit.
We've already done the homework. We identified the supplies a household should have and organized them into a simple step-by-step Kit Builder. For each item, choose the level that's right for you:
Gets the job done.
Reliable, affordable essentials without paying for features you probably don't need.
What we'd buy.
The best balance of reliability, capability and value for most households.
Buy once. Buy well.
Higher-end equipment for people who want greater performance, durability or capability.
Example · Portable power
Pick one, add it to your kit, and move to the next item.
Getting prepared just got easier.
Build your kit.
Tell us how many days you want to cover and who lives in your home. We'll show you the supplies you should have.
Choose what works for you.
Select Basic, Recommended or Premium options depending on your needs and budget.
Buy what you need.
We've curated trusted products available through Amazon so you don't have to research hundreds of options yourself.
Build over time.
Already own something? Check it off. Not ready to buy everything? No problem. Come back next month and keep building.
You don't need to buy a giant survival kit.
You probably already own some of what you need. And there's no reason to buy the rest all at once.
ReadyMaster lets you build your emergency supplies one category, one item and one month at a time.
Start with what matters most. Then keep going.
- Flashlights
- First-aid kit
- Blankets
- Emergency water
- Lantern
- Backup phone power
- Water filtration
- Emergency radio
- Cooking equipment
- Portable power station
- Larger water storage
- Premium communication gear
Everything your household needs. Nothing it doesn't.
Your ReadyMaster Kit walks you through:
Water
Storage, filtration and purification
Food
Shelf-stable food and preparation
Lighting
Flashlights, lanterns and backup lighting
Power
Phone charging, batteries and portable power
Cooking
Emergency cooking equipment and fuel
Communication
Radios and emergency information
First Aid
Basic medical supplies
Sanitation
Hygiene, toilets and waste
Temperature
Heat and cold preparedness
Tools & Safety
Useful household emergency equipment
Pets
Food, water and essentials for four-legged family members
Extras
Comfort, sleep and morale for the long hours
We research the gear so you don't have to.
There are thousands of emergency products on Amazon. Some are excellent. Some are overpriced. Some have impressive-looking specifications but aren't particularly useful. And some simply aren't products we'd want to depend on.
ReadyMaster maintains a curated list of products we'd actually recommend. Products are evaluated for things such as:
And when we find something better? We update the recommendation. You're not buying a static kit assembled two years ago. You're getting our current pick, re-checked every week for price and availability.
Get the ReadyMaster Emergency Preparedness Checklist.
A simple, organized checklist of the essential supplies every household should consider having on hand.
- Know what you need
- See what you already have
- Identify what's missing
- Build at your own pace
Want us to make it even easier? Use the free Kit Builder →
We'll help you finish what you started.
You don't have to build your entire kit today. Create your ReadyMaster Kit and we'll help you keep making progress.
- This month Emergency water
- Next Lighting + batteries
- Then Backup power
- After that Food + cooking
Month by month, your household gets more prepared without a giant one-time expense.
Your 7-day kit
7 of 19 essentials checked off
Your next recommended purchase: Emergency water storage
See My Options →Understand what you're preparing for.
You don't need to obsess about emergencies. But understanding what can happen helps you make better decisions about how prepared you want to be.
What actually happens during a 3-day outage?
How much emergency water should a family store?
How do you handle an extended outage during summer?
What changes when a crisis stretches into week two?
What should you keep at home if stores can't restock?
What risks matter where you live?
Preparedness for people who don't call themselves preppers.
ReadyMaster isn't about fear. It's about making sure your household has the basics when something goes wrong.
No bunkers. No scare tactics. No 300-item survival kits. Just practical guidance, trusted products and a simple way to get prepared.
You already know you should be more prepared.
The hard part has always been figuring out where to start. We took care of that part.
Tell ReadyMaster what you want to prepare for. We'll show you what you need. Choose the products that fit your budget. Build your kit at your own pace.
Free to start • Takes a few minutes • Shop when you're ready